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Ever since social media platforms have become mainstream, they have continued to find an increasing number of users. When it comes to social media interaction, consider the following statistics:
Consumers have now become increasingly tech savvy, with social media playing an important role in their decision making process. After all, this medium gives them the ability to interact with fellow consumers and share their views and opinions about the products and services that are available, or they might want to use or buy. Moreover, this medium gives businesses a great platform to interact with their customers directly.
So if you were of the opinion that the interaction on websites such as Facebook, Twitter, YouTube, etc. was all about pleasure, think again. While social media does play a crucial role in the way we interact with each other now by giving us the ability to share thoughts, pictures, videos, music, etc. in real time; it also gives businesses a great medium to get in touch with their customer base.
But managing a successful social media campaign requires time and effort - Let Strength 9 take the worry and stress away, we can manage your online social media pressence, for a low monthly fee ensuring that your business is represented in the best and most proffessional way possible on the web.
Contact Strength 9 today for more information on how we can help your business with social media management.
Twitter is a 140 character micro-blogging broadcast platform accessible via the web (Twitter.com) and mobile platforms such as iOS, Android and WinMo.
Founded in 2006 Twitter was originally created to stay connected with a group of friends via SMS. It was never meant to be used on the internet hence the 140 character limit. Twitter was mostly funded through venture capitalists who to the tune of $ 50 million. For the first 3 years made a total of ‘zero’ dollars in revenues but is expected to make 1.54 billion dollars by the end of 2013 with over a billion users.
Facebook is a website where you can create a personal or company page to share stories, pictures and videos with your friends, family or customers. Think of it as your own private website (You can choose to make your content public). It is ‘The Social Network’ with 600m users and growing. Facebook has different ways to interact with its users via Profiles, Groups and Pages.
Incorporated in 2004 by Mark Zuckerberg with roommates and friends in a Harvard University dorm room, they moved to Palo Alto, California the same year. Within a week of launch fellow students the Winklevoss twins accused Zuckerberg of copying their idea called the Harvard Connection. They subsequently settled for a suggested $120m. Since 2004 the site has grown rapidly with month on month growth peaking in 2008 at 178%. Facebook is a privately owned company with key shareholders; Zuckerberg, Sean Parker ex Napster, several investment firms, employees, various celebs and the original dorm room members (Albeit many not on speaking terms). Recently valued at $10bn (Dotcom Bust V2 here we come?), Facebook now gets more traffic than Google.
LinkedIn is a business only social network. More recently, business professionals are starting to use social networks as a way to develop sales, market themselves and build relationships. Think of Linkedin as a way of sharing your experience online, a virtual CV, and an extension to your website.
Born in 2003 to five original founders, who took $4.7m worth of investment in the October and ended the year with 14 employees and 81,000 members. By March of 2006 they were cash flow positive with 5m members, hitting that all important critical mass tipping point in the USA. The UK didn’t become ‘mainstream’ until 2009 with 1m members.