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Mail Shots
Love it or loath it, E-mail is here to stay. With our help you can utilise it for the better!
Mail Shots with Strength 9 Ltd
Email is a central part of most internet users needs. In has changed the behaviour of everyone in modern business. Many employees, habitually check they have not missed an important message from a customer or their boss, when they sit down at their desk in the morning.
Email has opened up the world to instant messaging, accelerated business rumours for better and for worse and become a social networking must for teenagers.
Love it or loath it - email is here to stay. For small business owners, email marketing provides the ability to contact a huge number of prospects at very little cost, anywhere on the planet. It is a form of direct marketing and should ethically be used to communicate with existing customers or prospects that are expecting and want to receive important messages. In 2010 over £600 million was spent on email marketing.
Benefits of Email Marketing with Strength 9
The main business advantages of using e-mail as a form of marketing are:-
- Predictability - an accurate return on investment figure can be measured and understood by simply tracking each email campaign against a specially set up destination web page. When the user clicks on any links contained in the email message (to find out more), they can be taken to that specially set up 'special offer' webpage. For instance, the cost of webpage graphic design, increases in a specific stock level supported with dedicated call centre staff, can all be offset against profits generated from that tracked email campaign. The exact return on investment can easily be calculated. New products can be tested and re-tested to see what messages work and to which interest groups.
- Low cost delivery –compared to producing thousands of expensive brochures, leaflets and other marketing materials, only one e-mail message needs to be created and distributed to an unlimited number of people.
- Instant Trackable Delivery - most people tend to check their email on a very regular basis and so there is only a limited delay of minutes before an email can be delivered directly to a potential prospect. For tim sensitive offers such as last minute ticket sales this form of marketing is invaluable. Want to know who has clicked through to your website?, forwarded the mailout to a friend or how many times the email has been read on a phone? With an email marketing campaign managed by Strength 9 we can give you all that information plus more.